Here's why everything on Temu is so cheap (2024)

Here's why everything on Temu is so cheap (1)

As Temu remains at the number one spot for top free apps in the Google Play and App Store, the app faces more scrutiny from consumers and lawmakers alike. Younger buyers take to TikTok to post Temu hauls and find cheaper duplicates of popular items they may not be able to afford.

Also: Is Temu legit? What to know before you place an order

For consumers on a tight budget, Temu's ridiculously low prices can be a tempting, affordable option. But how and why is everything Temu sells so cheap? There are a few answers to that question.

1. The de minimis exception

According to a report from the U.S. House Select Committee on the Chinese Communist Party, Temu relies on the de minimis exception to ship goods directly to U.S. customers for a low price. A shipment below the de minimis value of $800 isn't inspected or taxed by U.S. Customs.

2. Low manufacturing costs

According to Wired, Temu loses about $30 per order because the company is trying to dominate the U.S. market by offering lower-than-low prices. Temu loses between $588 and $954 million a year because of its cost-cutting practices, according to finance companyChina Merchants Securities.

Additionally, Temu pressures its manufacturers to lower their prices even further to appease discount-seeking customers, leaving those manufacturers with little to no profit in return. Wired reported that Temu bears most of the company's international shipping costs, but relies on American consumers to frequently order from Temu to make up for money lost.

Also: Temu vs. Amazon: Which shopping site is best for your buying needs?

Temu's manufacturers can design and source materials to provide Temu with trendy items quickly, which helps Temu sell products that are in high demand. Although some manufacturers want to list their products at higher prices to make a profit, Temu makes the final decision and regularly cuts prices.

3. Knockoff products

Almost every tech product on Temu is a knockoff or "dupe" of a real, brand-name product. Most items sold on Temu are unbranded and manufactured en masse by manufacturers in China.

Also:I bought some off-brand geeky stuff from Temu (and wasn't mad about it)

You can find "dupes" of many popular products on Temu, from Stanley insulated tumblers to AirPods Max headphones -- both for less than $15.

Temu says it has direct access to suppliers, eliminating the need for a middleman between buyers and sellers. This economic model is the only reason Temu acknowledges how it keeps its prices low, but a mix of cheaply made products shipped and manufactured at little to no cost could be a more reasonable explanation.

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Here's why everything on Temu is so cheap (2024)

FAQs

Why does Temu sell so cheaply? ›

As mentioned earlier, Temu sources their products directly from manufacturers in China, cutting out the middleman and reducing costs. They also operate on a low-profit margin model, which allows them to offer products at prices lower than most retailers.

Why are Temu and AliExpress so cheap? ›

While Temu may offer discounts on various items, its pricing structure revolves around limited margins and strategic supplier relationships. AliExpress: Renowned for its affordability, AliExpress offers products at competitive prices, thanks to its direct link with manufacturers.

What's going on with Temu? ›

Temu's low prices and sending purchased items directly to consumers allow it to bypass tariffs, saving it a ton of cash. More concerning is the issue of forced labor. Temu does not manufacture products itself, instead shipping them from factories in China to consumers.

Is Temu making profit? ›

Does Temu Make a Profit? It's believed that Temu does not make a profit at this time.

Why is Temu under investigation? ›

The probe is warranted, critics say, because of anti-competitive practices skirting U.S. trade and public safety regulations; alleged use of slave laborers to make products sold at cut-rate prices; and advertising targeting children, low-income families and older Americans.

What is the warning about Temu? ›

It also says that Temu "is purposefully and intentionally loaded with tools to execute dangerous malware and spyware activities on user devices." The app is so invasive that it's even designed to harvest users' personal photos and videos, cybersecurity experts warn.

Why is Temu so cheap on Amazon? ›

Prices: Temu's prices are significantly cheaper than Amazon's because Temu eliminates intermediaries, allowing for direct sales from manufacturers.

Which is better, Shein or Temu? ›

Though Shein has kept a check on the sellers, multiple issues have still been reported with clothes made of cheap fabric or polyester. Still, based on the reviews, Shein offers better quality at affordable pricing compared to Temu. The latter has claimed to offer dupes and knock-off products, too.

Are wish and Temu the same? ›

While both platforms provide access to low-priced products, Temu stands out for its emphasis on quality, reliability, and localized sourcing. On the other hand, Wish boasts a vast product catalog and competitive pricing but may vary in terms of product quality and shipping reliability.

Is Temu a security risk? ›

The lawsuit, which describes the application as 'dangerous malware', claims Temu can collect a lot of data from the devices it's installed on, and points to the risks of providing information to a Chinese company.

Is it ethical to buy from Temu? ›

Is Temu Ethical? Temu has been accused of a multitude of unethical practices from forced labor, copyrighting images from other businesses, stealing designs, data leaks, violating privacy rules, tax evasion, the list goes on, and very much suggests Temu to be unethical.

What's the catch with Temu? ›

Why is Temu controversial? The US government accused Temu of potential data risks after Google suspended its sister site, e-commerce platform Pinduoduo, for containing malware. According to CNBC, analysts say Temu is less of a threat, and the risks associated with Pinduoduo were targeted at Chinese users.

Is it safe to buy from Temu? ›

Temu is a legitimate company and a functioning e-commerce site, but it lacks accreditation from the Better Business Bureau (BBB), which is the standard for major retailers. Many of the tech items being sold on the site look like those manufactured by major companies like Dell or HP, but they're not authentic.

Is Temu Chinese owned? ›

Temu is a Chinese-owned e-commerce company that specializes in low-cost and discount goods — mostly shipped from China. Temu's WhaleCo is owned by China-based PDD, which also owns the hugely popular Chinese e-commerce giant Pinduoduo.

Is it safe to order from Temu? ›

The safety of buying from Temu is a common concern for many people. While Temu is a legitimate online retailer, there are some potential risks to consider. 1. Quality control: As mentioned earlier, some customers have reported receiving low-quality products or products that are different from what was advertised.

What is the Temu controversy? ›

The Temu controversy centers around the data-gathering practices of its parent company, PDD Holdings. As alluded to earlier in this article, PDD also owns a Chinese retailer called Pinduoduo, the app for which was (for a while) available on the Google Play Store.

Are Temu products high quality? ›

Temu officials claim to offer premium quality products at lower prices, but the reviews are somehow mixed. Some users have found the products worth the price, and some have contradicting reviews. Temu manufacturing units are working in China, and besides that, Temu also has third-party sellers on the platform.

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