Last updated on Mar 14, 2024
- All
- Art
- Design
Powered by AI and the LinkedIn community
1
Contrast and color
2
Font and size
3
Content and layout
4
Here’s what else to consider
Be the first to add your personal experience
Billboards are one of the most common and effective forms of outdoor advertising, but they also have to compete with many distractions and limitations. How can you design a billboard that is clear, catchy, and memorable? One of the key factors is legibility, or how easy it is to read and understand the message. In this article, you will learn some of the best ways to evaluate the legibility of a billboard design, using both objective and subjective methods.
Top experts in this article
Selected by the community from 4 contributions. Learn more
Earn a Community Top Voice badge
Add to collaborative articles to get recognized for your expertise on your profile. Learn more
- 2
1 Contrast and color
One of the first aspects to consider is the contrast and color of the billboard. Contrast is the difference in brightness and hue between the text and the background, and it affects how well the text stands out from the surroundings. Color is also important, as it can evoke emotions, associations, and attention. To evaluate the contrast and color of a billboard design, you can use tools like Adobe Color or Color Contrast Checker, which can help you choose harmonious and accessible color combinations. You can also test your design in different lighting and weather conditions, to see how it looks in real scenarios.
Help others by sharing more (125 characters min.)
-
- Report contribution
Thanks for letting us know! You'll no longer see this contribution
I sent a long, long time trying to avoid colour in my designs. I liked the sleek, modern, grey and black and white look. Different shades that all work together. Except I didn’t like it. I was just good at it. I was scared to branch out and take that next step I knew I needed to take. Colour is the best form of contrast. Colours can tell a story all on their own. Or they can be used specifically to highlight a certain aspect of an image or design. Think black and white photograph of a woman on a rainy street in New York. Sleeting rain blurring the background, shaky reflections in shimmering puddles. A red umbrella. That’s emphasis. That’s storytelling. It’s simple, but it speaks.
UnhelpfulLike Like Celebrate Support Love Insightful Funny 2 - Islam Nafa Graphic Designer | DBA
- Report contribution
Thanks for letting us know! You'll no longer see this contribution
Utilisez des outils comme Color Contrast Checker pour évaluer le contraste entre le texte et l'arrière-plan. Assurez-vous que le contraste est suffisamment élevé pour que le texte soit facilement lisible, en particulier dans des conditions de faible luminosité.
Translated
UnhelpfulLike Like Celebrate Support Love Insightful Funny
2 Font and size
Another crucial element is the font and size of the text. Font refers to the style and shape of the letters, and it can influence the readability and personality of the message. Size refers to how big or small the text is, and it can affect how far and how fast the viewers can see it. To evaluate the font and size of a billboard design, you can use guidelines like the Visibility Chart or the Legibility Index, which can help you estimate the optimal size and spacing of the text based on the viewing distance and speed. You can also test your design on a mockup or a simulator, to see how it looks from different angles and perspectives.
Help others by sharing more (125 characters min.)
- Islam Nafa Graphic Designer | DBA
- Report contribution
Thanks for letting us know! You'll no longer see this contribution
Utilisez des outils en ligne ou des logiciels spécialisés pour analyser la lisibilité du texte, tels que le Flesch Reading Ease ou le Flesch-Kincaid Grade Level. Ces outils évaluent la facilité de lecture en fonction de la longueur des phrases, du nombre de syllabes par mot et d'autres facteurs.
Translated
UnhelpfulLike Like Celebrate Support Love Insightful Funny
3 Content and layout
The final aspect to consider is the content and layout of the billboard. Content refers to what you want to say and how you say it, and it can influence the relevance and impact of the message. Layout refers to how you organize and arrange the elements on the billboard, and it can influence the hierarchy and clarity of the message. To evaluate the content and layout of a billboard design, you can use techniques like the 3-Second Rule or the 5-Point Test, which can help you check if your message is concise, compelling, and consistent. You can also test your design with real or potential viewers, to see how they react and respond to it.
Help others by sharing more (125 characters min.)
- Islam Nafa Graphic Designer | DBA
- Report contribution
Thanks for letting us know! You'll no longer see this contribution
Le contenu et la mise en page d'un panneau d'affichage sont des aspects cruciaux à considérer pour garantir l'efficacité de votre message. Le contenu fait référence à ce que vous souhaitez communiquer et à la manière dont vous le formulez, ce qui peut grandement influencer la pertinence et l'impact de votre message. La mise en page, quant à elle, concerne l'organisation et la disposition des éléments sur le panneau, ce qui peut affecter la hiérarchie et la clarté de votre message.
Translated
UnhelpfulLike Like Celebrate Support Love Insightful Funny
4 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
Help others by sharing more (125 characters min.)
Design
Design
+ Follow
Rate this article
We created this article with the help of AI. What do you think of it?
It’s great It’s not so great
Thanks for your feedback
Your feedback is private. Like or react to bring the conversation to your network.
Tell us more
Tell us why you didn’t like this article.
If you think something in this article goes against our Professional Community Policies, please let us know.
We appreciate you letting us know. Though we’re unable to respond directly, your feedback helps us improve this experience for everyone.
If you think this goes against our Professional Community Policies, please let us know.
More articles on Design
No more previous content
- What do you do if your client's satisfaction is at risk during the project lifecycle in Design? 5 contributions
- What do you do if your motivation for continuing education as a designer is waning?
- What do you do if your design concepts fail to captivate clients through storytelling?
- What do you do if your motivation wanes during temporary or contract design assignments?
No more next content
Explore Other Skills
- Commercial Design
- Commercial Interior Design
- Animation
- Graphic Design
- Graphics
- Photography
More relevant reading
- Graphic Design What are the most important design considerations for outdoor ads?
- Advertising What are some ways to use texture in your advertising design?
- Advertising You need to create a digital billboard for your client. What’s the best tool to use?
- Graphic Design What are the key elements to consider when designing a billboard?
Help improve contributions
Mark contributions as unhelpful if you find them irrelevant or not valuable to the article. This feedback is private to you and won’t be shared publicly.
Contribution hidden for you
This feedback is never shared publicly, we’ll use it to show better contributions to everyone.
