7 Beauty Trends That Will Be Everywhere in Spring 2024 (2024)

FAQs

What are the 2024 beauty standards? ›

In 2024, beauty is all about celebrating what makes you unique. Whether you have freckles, scars, or curves, your beauty is valid and deserving of recognition. One of the most refreshing aspects of beauty standards in 2024 is the emphasis on inclusivity.

Summer 2024 Makeup Trend: Wet Skin

But in 2024, things are getting glossy, wet, and even a lil sticky, honestly. Gleaming skin is a look all on its own, whether you've used a dewy foundation that delivers glass-like skin or have dabbed a shiny highlighter onto your cheekbones for a targeted effect.

Foundation Trend 2024

The top foundation trend marries all of the factors customers want from their face base - a natural and lightweight feel, enough coverage to create a blank canvas, and a finish that looks radiant and fresh.

According to experts in the industry, makeup trends are taking a more natural turn in the coming months. Namely, the girlies are opting for ultra-light foundation formulas, warm brown mascara shades, and peach blush tones that give the complexion a sun-kissed glow.

As for where on your face to wear it, we'll see more of “the doll-like blush on the apple of the cheeks for 2024,” says Holm. Or, for a more sculpted finish: “I love placing blush slightly above the apples of the cheeks for a more lifted, glowy effect,” Buzzetta tells Glamour.

'90s Minimalism

In 2024, with brands such as Glossier and Merit championing streamlined makeup and natural-looking results (think lightweight skin tints and a slick of mascara) we can draw a lot of similarities today with those in the '90s.

“A soft and natural glam is key,” says Ash. “We are seeing less salon-style lashes and more natural false lashes. In 2024, your false lashes should be unclockable. Whether you're going out for brunch or date night, your lashes should look natural and lifted.

I think that in 2,024. is gonna go more into, like, the lasers, tightening, resurfacing, and then last, my fifth prediction for skincare trends in 2,024. is a more personalized skincare. So I think that with AI. and more sort of. remote medicine, more virtual medicine, I think that we're gonna see an improvement in.

What skin care is trending right now? ›

Says Robinson, "Given the need for barrier repair, hydrating serums, milks, and facial sprays will continue to trend." There will be oldies but goodies, like niacinamide and hyaluronic acid, but also newer moisturizing ingredients, like polyglutamic acid, beta glucan, and snow mushroom extract, he adds, noting that ...

Water-based foundation typically is good for a year, while oil-based foundation is good for about 18 months. Consider replacing cream-based foundation or blushes every six months to a year. Powder products, if stored properly and free from moisture, are good for up to two years.

Foundations and concealers: 6 months to 1 year

Foundations and concealers "also abide by six months to one year," Henry says. They're similar to creams with water content and preservatives that can last for that length of time.

Around the '30s and '40s, during the Second World War, women yearned to rid of stockings. Liquid foundation was born from a necessity to covering up blemishes and even out skin tone on legs. It was rub-resistant, sweat proof and non-transferrable.

Unlike previous generations, beauty standards for Gen Z are less about conformity and more about self-expression. With social media as their canvas, Gen Z embraces a diverse range of beauty ideals, reflecting a more inclusive and realistic representation of the world.

The Current Beauty Standard in 2023:

Today's beauty standard is fluid, diverse, and inclusive. Gone are the days of a singular, restrictive ideal. In 2023, beauty is seen in all shapes, sizes, colors, and identities. It's a celebration of authenticity and individuality.

1/ Artificial intelligence will further redefine beauty

Of course, beauty brands have already integrated AI in various ways, “including skin analysis algorithms, personalised skincare routines, and individualised products,” notes Dr Jason Thomson, a dermatologist at custom-made skincare company Skin + Me.

This latest beauty tech trend involves automatic hair analysis. By employing advanced algorithms and sensors to assess hair quality and scalp conditions, AI-driven tools offer personalized insights for tailored hair care routines. Brands such as MYAVANA debuted their hair strand analysis technology at CES 2023.